Shelf Life is a speculative project that exists both as an installation and a product concept, grounded in an investigation of food packaging design and consumer perception. The project examines how people tend to engage with visual design: color, typography, form, and branding, before reading or processing critical information such as ingredients, expiration dates, or warnings. Rather than criticizing design itself, Shelf Life explores how design functions as the first point of contact and how it shapes trust, desire, and perceived value.

By extending the logic of food packaging to other forms: objects, memories, emotions, and bodies. The project treats them as items with a shelf life. Through display, labeling, and preservation aesthetics, Shelf Life questions how systems of design and consumption influence what we notice, what we overlook, and how long something is considered valuable or worth caring for.